ECHOtape on Amazon: Easier Access for Customers!

For 50 years, ECHOtape has been a trusted name in the adhesive industry, helping professionals in construction, HVAC, manufacturing, and beyond get the job done with high-performance tapes. While we’ve always been focused on innovation, our business has thrived on strong in-person relationships, hands-on service, and a deep understanding of our customers’ needs.

But in recent years, we’ve noticed a shift—a new type of customer has emerged. They still value hands-on service and expert support. They appreciate being able to call our team for advice. But many also want the convenience of a simple click of ‘Add to Cart.’

So, we took our customer-first approach into the digital space, upgrading our ECHOtape online shopping experience and expanding to the world’s largest retailer: Amazon.

This move isn’t just about selling tape online—it’s about making it easier, faster, and more convenient for clients in the U.S. to get the products they need, when and where they need them.

Why Amazon? Why Now?

After 50 years of traditional sales, why make the shift? The answer is simple: customer buying habits have evolved. Contractors, businesses, and distributors have told us they want more flexibility—whether it’s placing a quick reorder, buying in smaller quantities, or making purchases outside of business hours. While our dedicated sales team and distributor network remain essential, expanding to Amazon allows us to meet our customers where they already shop.

“We’ve been selling online in the U.S. for 10 years through our own store,” says Risa Edelstein, Director of Marketing at ECHOtape. “But knowing how many businesses already rely on Amazon for their purchasing, it made sense to expand there as well. It’s all about making it easier for our customers to get what they need, when they need it.”

ECHOtape has always focused on small and medium-sized business customers, and that remains true on Amazon. “We sell only a fraction of our full tape selection online, carefully curating our best sellers to meet the needs of most businesses,” Risa explains. “That said, we’re still here to serve every customer’s needs—if you’re looking for a specialty product or something not available online, we’re just a phone call or email away.”

For five decades, ECHOtape’s outbound sales team has been the backbone of its business, to great success. “While that model has worked well, it’s not the best way to serve the thousands of small and medium-sized businesses across the country that could benefit from our products,” Risa adds.

In 2023, we focused on creating a seamless online shopping experience at ECHOtape.com while carefully introducing our products on Amazon with a limited selection. In 2024, we took it a step further—expanding our product offerings and optimizing our digital storefronts. Now, with a full launch on Amazon, including both individual rolls and cases, we’re making it easier than ever for customers to get the tape they need, anytime and anywhere.

What Specific Benefits Does This Bring to Our Customers?

Expanding to Amazon wasn’t just about growing our business—it was about making life easier for our customers. Many of the contractors, businesses, and distributors we serve don’t have the time to drive to a store to pick up their tape, and local suppliers don’t always have the exact size or color they need. By offering our best-selling products on Amazon, we’re ensuring that customers can get the right tape, in the right size, exactly when they need it.

“Many of our customers already have Amazon accounts, so this was a natural fit,” says Risa. “Amazon is a trusted platform, and it allows our customers to place orders whenever it’s convenient for them—whether that’s late at night, on a weekend, or between job sites.”

We’ve also seen a clear shift in how businesses are purchasing. More than 60% of our online sales come from mobile, which tells us that many of our customers are ordering on the go—whether they’re in the field, between job sites, or handling business after hours. With most people already having the Amazon app on their phones, buying tape has become a seamless, one-click process. This flexibility is key, especially as more and more orders come in outside traditional business hours.

The results speak for themselves. Since launching on Amazon, we’ve seen steady growth in this area, expanding our reach to small businesses nationwide. By offering a curated selection of our top-performing tapes, we’re ensuring that customers get fast, reliable access to the products they need—without the hassle of searching multiple stores or waiting on a sales rep.

Same ECHOtape, Just More Accessible

One thing that hasn’t changed? Our commitment to quality and service.

Whether you purchase ECHOtape through a distributor, our upgraded website, or Amazon, you’re getting the same industry-leading products that have defined us for 50 years. While online shopping adds convenience, it doesn’t replace the personal support we’ve always provided. Behind every order, there’s still a dedicated team ready to answer your questions, provide expert recommendations, and ensure you’re getting the right tape for the job.

“We may be selling online, but we’re still the same ECHOtape,” says Risa Edelstein, Director of Marketing. “Our team is always here to help—whether it’s responding to emails, offering product advice, or troubleshooting an application issue. And if you need a specialty product that’s not listed online, we’re just a phone call away.”

For online shoppers, there are now two great ways to get ECHOtape products:

The Enhanced ECHOtape.com Online Store

• A user-friendly shopping experience, designed with busy professionals in mind
• Expanded product listings with detailed specifications to help customers choose the right tape
• Streamlined checkout and improved fulfillment for faster, hassle-free ordering
• A mobile-friendly design, making it easy to order anytime, anywhere

ECHOtape on Amazon.com

• A curated selection of our best-selling tapes, now available on Amazon
• A convenient option for quick restocks and one-off purchases
• Fast, reliable shipping through Amazon’s fulfillment network

This expansion isn’t about replacing our traditional sales channels—it’s about giving our customers more choices and greater flexibility. As we continue to grow, we want to hear from you! What features would make online ordering even better? What products should we prioritize for Amazon? Let us know—because at ECHOtape, we’re always listening.