Why Face-to-Face Meetings Still Matter to Us

Behind the Scenes Tradeshow with ECHOTape from ECHOtape on Vimeo.

When Stanley Edelstein started ECHOtape 45 years ago, he did so with the firm belief that authentic relationships with our customers would set us apart.  That core belief still holds true, even in the “tweet me, text me” digital era.  In fact, we would argue that face-to-face interactions are more valuable than ever. Direct human contact fosters trust in a way that emails cannot, often leading to solid, long-term relationships  —the most important factor to growing any business.

Which is why we continue to invest heavily in industry trade shows.  It’s the one place where we can meet lots of customers and prospects, and genuinely spend time  getting to know them, especially in an informal setting.

“It doesn’t matter where you work or what you do, we’re all just in the people business. There’s no direct message as powerful as a handshake,” says Director of Marketing Risa Edelstein. “Regardless of how tech-savvy we become, connecting in person is still the most valuable way to learn about our customers and see their tape challenges first hand.”

Last fall, we filmed a little behind the scenes video of our team at Greenbuild. (It’s linked at the top of the post!) We think it gives you a great idea of who we are and why we love tape.

We will be at a number of trade shows in 2018, including the International Builders’ Show in Orlando January 9-11.  Come visit our booth, , and share your biggest business challenge. You never know how tape might be able to help.

Where’s the best place to connect with you this year? Share it with us and we’ll do our best to see you there. 

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